Our Shorts are Built in the USA

They're stitched together by the hands of hard-working Americans, dedicated to quality, performance, and durability.

No days off.

Hard things can either break you or make you stronger. It's up to you. Your mindset starts when you wake up and gear up. Our training shorts were built with a focus on durability, mobility, and style - designed to endure more demanding training. More hostility.
All made in the USA.


There's nothing more American than the idea that you can do anything you put your mind to, you just gotta put in the work. Our training shirts are super soft and lightweight, ready to outwork the competition. They'll even keep you looking sharp on your last rep.

Earn it.

Our socks are fucking great. Designed to remind everyone in the room who the Alpha is.
And to remind you that if you want it, EARN IT.